About this video
Kutuko partnered with Continental and Adidas to create a striking CGI campaign showcasing the power of their collaboration where advanced tire technology meets performance footwear. The goal was to highlight how Continental’s expertise in grip translates into adidas outsoles, delivering top-level traction across different terrains and conditions. We developed two 30-second films, one focused on mountain and trekking footwear, and the other on running shoes for track and urban environments. Both pieces were built around a unified creative concept and a hybrid visual language capable of bridging these worlds, combining natural and engineered elements to create a cohesive, high-impact narrative. The result is a dynamic expression of performance, where innovation, design, and environment come together seamlessly. www.continental.com
About KUTUKO STUDIO
Credits
Creative Directors: Adrián Sánchez, Ibón Vergara, Carlos Cabrera Lead 3D Artists: Adrián Sánchez, Ibón Vergara 3D Artists: Borja Alegre Sound Design: Rodrigo Marchán Project Manager: Álvaro Ibáñez Client: Continental & Adidas