About this video
The project includes four illustrated animations, one generic for the Naturgy Ecoeasy product and 3 that highlights the main qualities of the service. The client asks for a crayon illustration style with a top-end organic animation, these were the main challenges, considering the less time we had to animate the four pieces. To accomplish with the client needs, we mixed different techniques like traditional, 2D and 3D animation, then treated the animation combining effects and some postproduction trick. We’ve taken this project as an opportunity to improve skills, like 3D modelling, animate frame by frame using After Effects shapes and a new approach on using effects and texture to simulate illustrated look and feel. We always love learning new tools and find the most comfortable solution without reducing the quality of the final piece.
About Framelight Studio
Client: Naturgy Agency: 451 BCN Project Manager: Eva Vázquez – CP Works Production Company: Pijama Studio Direction: Framelight Studio Illustration: Jaume Osman Granda Animation 2D and 3D: Andrea Gendusa, Victor Pérez Cel Animation: Jaume Osman Granda Compositing: Andrea Gendusa