About this video
Cyclon is On's recyclable running shoe made from beans, engineered for a more sustainable future. A continuous visual journey from its naturally sourced inception to the rebirth of this fully recyclable running shoe.
About Roman Kaelin
Direction & Production: Roman Kaelin Effects & Animation: Roman Kaelin, Florian Baumann Modeling: Gianluca Ravioli Surfacing & Lighting: Linus Schneider, Roman Kaelin Compositing: Roman Kaelin, Pascal Schelbli Created at PULK Sound Design: Echoic Client: On On Head of Marketing: Alex Griffin On Creative Lead: Jonatan O. Akay On Art Director: Dennis-Kyōsuke Ginsig