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Google Pixel 5 | in-store demos by illo, a nominee on Motion Design Awards Google Pixel 5 | in-store demos by illo, a nominee on Motion Design Awards

Google Pixel 5 | in-store demos

Avatar of  on Motion Design AwardsAvatar of  on Motion Design Awards
illo
Turin, IT
Video of the day - December 21, 2020
concept: 7.21design: 7.99motion: 8.05sound: 7.79How the score is calculated
final score: 7.75details
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About this video

A fun project commissioned by NYC agencies 1stAve Machine & Special Guest had us working on the in-store demos for the new Google Pixel phones. A colorful, dynamic experience ensued. The project included the creation of concepts, designs and animations for the smartphones’ launch, showcasing their features in an engaging way for the in-store experience, while also working on an exciting AR prototype. Our saturated, lively and clean esthetics were the perfect match for Google’s needs, making this a collaborative experience that brought two distinctive, yet very compatible visual styles working together.

About illo

Still image of Google Pixel 5 | in-store demos by illoStill image of Google Pixel 5 | in-store demos by illo
Still image of Google Pixel 5 | in-store demos by illoStill image of Google Pixel 5 | in-store demos by illo
Still image of Google Pixel 5 | in-store demos by illoStill image of Google Pixel 5 | in-store demos by illo
Still image of Google Pixel 5 | in-store demos by illoStill image of Google Pixel 5 | in-store demos by illo
Still image of Google Pixel 5 | in-store demos by illoStill image of Google Pixel 5 | in-store demos by illo

Credits

illo — Creative Direction & Design Ilenia Notarangelo + Executive Producer Luca Gonnelli + Art Direction & Design Cristina Pasquale + Animation Lead Laurentiu Lunic Special Guest / 1st Ave Machine — Creative Direction Aaron Duffy + Head of Post Production Christos Mountzouros + Direction Laurence Baz Morais + Sr. Producer Sue Romweber

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