About this video
A fun project commissioned by NYC agencies 1stAve Machine & Special Guest had us working on the in-store demos for the new Google Pixel phones. A colorful, dynamic experience ensued. The project included the creation of concepts, designs and animations for the smartphones’ launch, showcasing their features in an engaging way for the in-store experience, while also working on an exciting AR prototype. Our saturated, lively and clean esthetics were the perfect match for Google’s needs, making this a collaborative experience that brought two distinctive, yet very compatible visual styles working together.
illo — Creative Direction & Design Ilenia Notarangelo + Executive Producer Luca Gonnelli + Art Direction & Design Cristina Pasquale + Animation Lead Laurentiu Lunic Special Guest / 1st Ave Machine — Creative Direction Aaron Duffy + Head of Post Production Christos Mountzouros + Direction Laurence Baz Morais + Sr. Producer Sue Romweber