About this video
The creative process leaves a lot on the cutting room floor. Sometimes it’s a great idea but it doesn’t fit the project, sometimes the client rejects it, and sometimes you simply don’t have time to explore it. But every now and then an idea sticks in your craw after the project is finished and you just have to do something with it. We picked up a few ideas from different projects and put them together into this video and feel much better now.
Creative Director: Sergio Saleh Executive Producer: Pablo Encabo Art Director LUMBRE: Adriana Campos Art Director: José Cambariere Design: Adriana Campos, Andy Cambiasso, José Cambariere 3D Lead Animation: José Cambariere 3D Animation: Julián Cooke sound design: Subtropico - Emilio haro