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The MINI Vision Urbanaut / Vibe by Aixsponza, a nominee on Motion Design Awards The MINI Vision Urbanaut / Vibe by Aixsponza, a nominee on Motion Design Awards

The MINI Vision Urbanaut / Vibe

Avatar of  on Motion Design AwardsAvatar of  on Motion Design Awards
Aixsponza
Munich, DE
Video of the day - January 11, 2021
concept: 7.67design: 8.05motion: 8.25sound: 7.62How the score is calculated
final score: 7.95details
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About this video

The MINI Vision Urbanaut embodies what a MINI might look like with a larger and more versatile interior than ever – but still with a minimal footprint. Above all, the Vision vehicle showcases the experiences on offer in keeping with the concept of “Make it your Space”. The name of the new “vision of space” is inspired by its urban roots as well as its versatile character, inviting the driver to explore the full range of possibilities within and beyond city limits in a totally new way. Its spontaneous adaptability opens up fresh perspectives which surprise and excite. The MINI moment Vibe puts togetherness – with family and friends, for example – centre stage. It’s all about having a good time in each other’s company, in every way. Oliver is in his office busy designing the MINI Vision Urbanaut. he imagines what it would be like to use skateboard wheels as tires. in his vision, the car becomes a meeting place where inside and outside merge.

About Aixsponza

Still image of The MINI Vision Urbanaut / Vibe by AixsponzaStill image of The MINI Vision Urbanaut / Vibe by Aixsponza
Still image of The MINI Vision Urbanaut / Vibe by AixsponzaStill image of The MINI Vision Urbanaut / Vibe by Aixsponza
Still image of The MINI Vision Urbanaut / Vibe by AixsponzaStill image of The MINI Vision Urbanaut / Vibe by Aixsponza
Still image of The MINI Vision Urbanaut / Vibe by AixsponzaStill image of The MINI Vision Urbanaut / Vibe by Aixsponza

Credits

Client: BMW Group, Munich, Germany Head of Mini Design: Oliver Heilmer Creative Direction: Uta Bodenstein, Julia Obermeier, Till Jenninger Project Team: Hannes Ziesler, Nicole Prinz, Raphael Jasinski Head of Design Identity: Fabio Olivotti Design: Aixsponza ProjectTeam @Aix for "Eye Candies": Creative Director: Christian Tyroller Producer: Julian Fischer Art Director: Dominik Högn, Christian Scheck, Dennis Tiege, Stefan Voigt 3D Artists: Paul Gröger, Yannik Wenk, Matthias Zabiegly Illustrations: Paul Grabowski, Laila Petersen Music / SFX: Michael Fakesch, designingsounds Shooting: DOP: Bartek Latosinski Styling: Clara Reuter, Charlotte Roser Hair & MakeUp: Arno Humer, Anja Wenger El Sawaf Set Design & SFX: Andreas Walther VFX Set-Supervision: Matthias Zabiegly Skater Girl: Nicole Adamczyk Oliver Heilmer: himself

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