About this video
This pack is all about fun. We developed a series of animations for new editions of the Nike Air Max React & The Air Max Plus, released on the National Bubble Gum Day. All content was shared at the stores and on social media accounts of the main Nike retailes: FootLocker, Foot Action and Champ Sports, among others. This world is based on the combination of two hero elements as the support for the shoe: gumballs and bubbles. Multi-colored, smooth, candy-coated shapes represent the gumballs. For the bubbles, we have the sensation of air-filled, imperfection on the shapes and a variation of thickness transitioning from opaque to transparent. The developed environments are modern reinterpretations of a kids' playground, with soft and fun shapes of foam and rubber-like materials. Just Chew It.
Directed by: NotReal Creative Direction: Valeria Moreiro & Milton Gonzalez Executive Production: Roberto Connolly Art Direction: Valeria Moreiro Animation Direction: Milton Gonzalez Design: Luján Borzi, Josefina Llano, Macs Riedel, Sergio Fuego, Valeria Moreiro, Milton Gonzalez Animation: Macs Riedel, Sergio Fuego, Joana Cabrera, Milton Gonzalez Rendering and Compositing: Milton Gonzalez. Lighting & Shading: Valeria Moreiro Modeling: Nahuel Belich & RotoArt Music & Sound Design: Facundo Capece Agency: Cinco Design Client: Nike Year: 2020