About this video
RingCentral is the #1 business communications platform, bringing everyone and everything together to get work done. We developed an overview video to showcase everything this powerful app can do, so that viewers can get a glimpse of how broad and complete this product really is. Throughout the video we worked on the coexistence of three worlds: Real, Digital and Abstract. For the first one, we developed hyper-realistic workspaces: corporative, co-work, coffee shop and home office, all in different light settings representing the variable of time during a working day. Secondly, we introduced the UIs with a dynamic approach, where the app could be displayed realistically but also with a more graphic input, breaking it down into layers to keep the information focused and attractive. Lastly, we played with abstract scenarios for highlighting additional concepts. The story unfolds dynamically to keep the attention focused, and uses a calm tone of voice to make sure all content is clear and sounds simplifying. Everything you need in one beautiful app.
Directed by: NotReal Creative Direction: Valeria Moreiro & Milton Gonzalez Executive Production: Roberto Connolly Project Manager: Joana Cabrera Art Direction: Valeria Moreiro, Josefina Llano Animation Direction: Milton Gonzalez Design: Juan Coria, Flor Tasso, Luján Borzi, Fede Bogado, Damian Stricker, Josefina Llano, Valeria Moreiro Animation: Juampi Sciaccaluga, Sergio Fuego, Ale Imondi, Damian Stricker, Alex Levington, Milton Gonzalez Rendering: Sergio Fuego Compositing: Sergio Fuego, Milton Gonzalez, Hernan Lindenbaum Color: Hernan Lindenbaum Music & Sound Design: Facundo Capece Client: RingCentral Year: 2020