About this video
Grace Sunset Collection is an integrated branding passion project, in which NotReal designed all the different aspects of a brand, from the name, the basic identity, the application to different media, up to a commercial animated piece. The world has done huge progress in breaking the archetypes of beauty. People stopped seeing their shells as the bastion for beauty. Grace is about feeling good, healthy and safe in your own skin, empowering women into the idea that self-care is the new self-esteem. The initial research focus was to find the main concepts that would lead to the brand personality, going through the brand's name, the product line to be showcased and the content to be produced. This resulted in a strategy that could make the brand stand out from the market and find a unique tone of voice.
Credits
Directed by: NotReal Creative Direction: Valeria Moreiro Executive Production: Roberto Connolly Art Direction: Valeria Moreiro Animation Direction: Milton Gonzalez 2D Design: Luján Borzi, Pia Alive, Valeria Moreiro 3D Design: Valeria Moreiro, Alejandra Lan, Luján Borzi 2D Animation: Milton Gonzalez, Joana Cabrera, Roberto Connolly 3D Animation: Milton Gonzalez, Joana Cabrera Lighting & Shading: Valeria Moreiro Rendering and Compositing: Milton Gonzalez Making off: Roberto Connolly Photography:Cecilia Armand Ugon Photography Assistant: Ayelén Di Biasi Styling: Maia Frid Make up: Julie Doee Models: Abril Castroman- Lo Management Layla Ferreira- Pink Models Year: 2020