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Kinetic Lyrics Video for Toy by Young Fathers by Reed Sullivan, a nominee on Motion Design Awards Kinetic Lyrics Video for Toy by Young Fathers by Reed Sullivan, a nominee on Motion Design Awards

Kinetic Lyrics Video for Toy by Young Fathers

Avatar of  on Motion Design AwardsAvatar of  on Motion Design Awards
Reed Sullivan
Savannah, US
Video of the day - April 7, 2021
concept: 7.18design: 7.31motion: 7.10sound: 7.33How the score is calculated
final score: 7.21details
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About this video

The Song: To me, Toy by the band Young Fathers sounds like the poetic waxings of a person before they do something they’ll regret. The intense lyrical soliloquies are enhanced by choral chanting and repetition, should be matched by an equally intense visual form. Ideation: I began to envision aspects of film noir and cell-phone video to create a highly stylized sequence for a hopelessly passive viewer. I wanted to portray a loose narrative of somebody going somewhere they shouldn’t belong and have the projected lyrics be the violent undertone that flavors the whole work. In a previous project, I had developed an unused process for creating grungy typography. This salvaged process of chaotic type design, projection, and noir cell-phone film would be a pairing that I felt perfectly embodied the uneasiness of the song. Design: Lyrics were written upside-down with the non-dominant hand many times over in varied styles and with different pens. The result had an inherent nervousness and pleasurable destruction of familiar words and letters. I feel that the handwritten text forces one to envision the hand which wrote it, and my attempts at distorting the legibility of the letterforms, hopefully, allow the audience to imagine a gross author.

About Reed Sullivan

Still image of Kinetic Lyrics Video for Toy by Young Fathers by Reed SullivanStill image of Kinetic Lyrics Video for Toy by Young Fathers by Reed Sullivan
Still image of Kinetic Lyrics Video for Toy by Young Fathers by Reed SullivanStill image of Kinetic Lyrics Video for Toy by Young Fathers by Reed Sullivan
Still image of Kinetic Lyrics Video for Toy by Young Fathers by Reed SullivanStill image of Kinetic Lyrics Video for Toy by Young Fathers by Reed Sullivan
Still image of Kinetic Lyrics Video for Toy by Young Fathers by Reed SullivanStill image of Kinetic Lyrics Video for Toy by Young Fathers by Reed Sullivan

Credits

Reed Sullivan

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