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Feed The Urge by Woodwork, a nominee on Motion Design Awards Feed The Urge by Woodwork, a nominee on Motion Design Awards

Feed The Urge

Avatar of  on Motion Design AwardsAvatar of  on Motion Design Awards
Woodwork
Amsterdam, NL
Video of the day - June 2, 2020
concept: 7.57design: 8.01motion: 8.27sound: 7.81How the score is calculated
final score: 7.94details
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About this video

“Somewhere strange... in a place between mind and matter, there stirs a hungry little beast. It starts with only a tiny peep, and a gnawing sensation. Though ignored at first, it won’t stop growing. Becoming a craving, then an urge. It’s time. To sustain that growing beast. To feed the Urge. To create.” Woodwork is a creative agency based in Amsterdam. Creativity is in our DNA. We feel a relentless Urge. An Urge to Create. This Urge requires frequent feeding. So, we challenge ourselves regularly to create work that sets us apart. Using traditional cell animation as our craft, the animation offers a glance into our imaginative minds. Paying homage to the origin of animation with this frame by frame technique is a nice exercise in a time when we are more often working in the digital realm. Our visualizer created the illustrations and together with our animators, brought the frames to life. Storytelling and timing are the essence of our animation process. But no animation can ever be fully complete without sound. Our in-house audio studio THNDR was responsible for the atmospheric sound design. Special credit goes out to our CD’s seven-month old baby for supplying the sound effects.

About Woodwork

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