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Kolesa Darom // Spring Campaign 2021 by Mondlicht Studios, a nominee on Motion Design Awards Kolesa Darom // Spring Campaign 2021 by Mondlicht Studios, a nominee on Motion Design Awards

Kolesa Darom // Spring Campaign 2021

Avatar of  on Motion Design AwardsAvatar of  on Motion Design Awards
Mondlicht Studios
Bad Liebenzell, DE
Video of the day - May 4, 2021
concept: 7.93design: 8.22motion: 8.40sound: 8.11How the score is calculated
final score: 8.18details
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About this video

The project was created for the biggest online store of tires and car accessories in Russia. We created 15-second animation and two key visuals to support the spring campaign. Working on the concepts, we wanted to show the diversity of the products an online store has to offer and depict them in a playful manner. Bright colors, interesting textures and energetic music helped us create a vivid story and emphasize the shop's main advantages, including the amount of various products and the possibility to order all necessary wares with just one click in the mobile application. Our favorite part of the video is the car at the end of the animation. All dog-owners will understand – this car is absolutely happy!

About Mondlicht Studios

Still image of Kolesa Darom // Spring Campaign 2021 by Mondlicht StudiosStill image of Kolesa Darom // Spring Campaign 2021 by Mondlicht Studios
Still image of Kolesa Darom // Spring Campaign 2021 by Mondlicht StudiosStill image of Kolesa Darom // Spring Campaign 2021 by Mondlicht Studios
Still image of Kolesa Darom // Spring Campaign 2021 by Mondlicht StudiosStill image of Kolesa Darom // Spring Campaign 2021 by Mondlicht Studios
Still image of Kolesa Darom // Spring Campaign 2021 by Mondlicht StudiosStill image of Kolesa Darom // Spring Campaign 2021 by Mondlicht Studios
Still image of Kolesa Darom // Spring Campaign 2021 by Mondlicht StudiosStill image of Kolesa Darom // Spring Campaign 2021 by Mondlicht Studios

Credits

Client – Kolesa Darom Artyushkina Anastasia – Marketing Director Ilya Lushnikov – Project Coordinator (Head of Design Department) Odintsov Sergey – Head of Advertising Department Ryabov Alexander, Shamsiev Ilnaz, Polina Dolgoarshinnykh – Design Dmitriy Glazyrin – Creative Director, Look Development, Post Production Zhanna Travkina – Producer Paul Shtyler & Alexandr Tumasov – Art-Direction & Design Alexandr Tumasov – Concept Lead Alexey Kalinin – RnD Simulation Pavel Gaisin – Motion & Animation Paul Shtyler – Compositing Stefan Evrard – Sound & SFX Deem Naheem / Andrey Korepanov – Sound & SFX (additional version)

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