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New brand identity, design, and strategy by Dan Alexander + Co. for Caesarstone by Dan Alexander + Co., a nominee on Motion Design Awards New brand identity, design, and strategy by Dan Alexander + Co. for Caesarstone by Dan Alexander + Co., a nominee on Motion Design Awards

New brand identity, design, and strategy by Dan Alexander + Co. for Caesarstone

Avatar of  on Motion Design AwardsAvatar of  on Motion Design Awards
Dan Alexander + Co.
,
Video of the day nominee
concept: 7.34design: 7.79motion: 7.84sound: 7.46How the score is calculated
current score: 7.64details
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About this video

Set your dream in stone. . New brand identity, design, and strategy by Dan Alexander + Co. for Caesarstone, the world’s kitchen countertop giant. . “Every artwork begins with a blank rectangular surface. To create an immediate visual identifier for the brand, the new identity introduces the ‘Caesarstone Rectangle’, a distinct visual grid developed to associate Caesarstone with one simplified shape that symbolizes the brand’s product and its promise. Like a frame that focuses our gaze around a clear piece of reality, the 'Caesarstone Rectangle' is strong alone as a single instance and also powerful multiplied into a repeated pattern.״ #danalexander #danalexanderandco #brandidentity #brandingfirm #artdirection #designforinnovation #strategicdesign #designstudio #caesarstone #interiordesign #caesarstoneus #caesarstonequartz

Still image of New brand identity, design, and strategy by Dan Alexander + Co. for Caesarstone by Dan Alexander + Co.Still image of New brand identity, design, and strategy by Dan Alexander + Co. for Caesarstone by Dan Alexander + Co.
Still image of New brand identity, design, and strategy by Dan Alexander + Co. for Caesarstone by Dan Alexander + Co.Still image of New brand identity, design, and strategy by Dan Alexander + Co. for Caesarstone by Dan Alexander + Co.
Still image of New brand identity, design, and strategy by Dan Alexander + Co. for Caesarstone by Dan Alexander + Co.Still image of New brand identity, design, and strategy by Dan Alexander + Co. for Caesarstone by Dan Alexander + Co.
Still image of New brand identity, design, and strategy by Dan Alexander + Co. for Caesarstone by Dan Alexander + Co.Still image of New brand identity, design, and strategy by Dan Alexander + Co. for Caesarstone by Dan Alexander + Co.

Credits

Dan Alexander and Co. Caesarstone Territory Studio

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