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WASTEMINSTER | A Downing Street Disaster by Method & Madness, a nominee on Motion Design Awards WASTEMINSTER | A Downing Street Disaster by Method & Madness, a nominee on Motion Design Awards

WASTEMINSTER | A Downing Street Disaster

Avatar of  on Motion Design AwardsAvatar of  on Motion Design Awards
Method & Madness
, SG
Video of the day - June 3, 2021
concept: 8.62design: 8.24motion: 8.45sound: 7.90How the score is calculated
final score: 8.39details
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About this video

A commercial for Greenpeace UK. Wasteminster is a uniquely original depiction of what would happen if the plastic waste the UK exports each day was instead dumped on Downing Street. The commercial is intended to raise a smile at the impressions of Boris Johnson and Michael Gove, and raise awareness of the plastic pollution crisis the UK is creating overseas as well as putting pressure on the government. Within the first 5 days of release, it garnered 6M views & media headlines across multiple publications & even contributed to Turkey banning plastic exports from the UK a day after the release of the film. We are very proud that a film could affect change. With a very small team, we had to build systems and workflows to increase efficiency whilst maintaining quality output. We also introduced a VR camera rig so that the camera work in the film would feel realistic as it allowed our directors to have their camera work react to what they were seeing. Finally, the simulation which we had to direct, manage and render was ambitious & we are glad we got through it. After putting in so much effort & being able to see it go viral and affect change has been extremely heartening for us. Hope you enjoy the film too. Credits: Method & Madness CG Executive Producer: Tan Wen Hao CG Producer: Christian Fontaine CG Director: Alex Scollay CG Previsualization: Kevin Chua CG Artists: Abdul Rahman, Pilipino Reyes, Fabio Wasques, JiaJun Haw Compositing: Simon ‘Duck’ Rafin Concept & Director: Studio Birthplace Directors: Jorik Dozy & Sil van der Woerd Producer: Sean Lin V.O. Boris Johnson: Matt Forde V.O. Michael Gove: Jon Culshaw Sound Design: Wavefarer Audio Music Composer: Onn San Production: UK Park Village MD / Executive Producer: Tom Webb Executive Producer : Adam Booth Brand Partnership Consultant: Peter Myers Recording Studio: GCRS London V.O. Sound Engineer: Gary Turnbull

About Method & Madness

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Still image of WASTEMINSTER | A Downing Street Disaster by Method & MadnessStill image of WASTEMINSTER | A Downing Street Disaster by Method & Madness
Still image of WASTEMINSTER | A Downing Street Disaster by Method & MadnessStill image of WASTEMINSTER | A Downing Street Disaster by Method & Madness
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