About this video
Mezamé is a psychological therapy practice expanding across the US that is specialised in EMDR (eye movement desensitisation and reprocessing). They have challenged us to create an animated explainer that could convey both their vision and their clinical approach, tackling complex and precise concepts in a relatively short period of time. Reworking an initial script and going through Mezamé's brand identity, we grounded our storytelling narrative on three main concepts: the therapist-patient emotional journey, the eye as a portal to the mind, and the Zen Rock garden as a visual metaphor for the human brain. Here is the outcome, thanks to a friendly and supportive client and a fantastic team. Hope you enjoy it!
About AIM Creative Studios
Credits
Client: Mezamé Production: AIM Creative Studios Producer: Tiago Ribeiro Director: José Teixeira (Bandido) Concept and Storyboard: José Teixeira (Bandido), Pedro Semeano and Susana Diniz (Adamastor Studio) Art Direction and Illustration: Pedro Semeano and Susana Diniz (Adamastor Studio) Animation: Alexandre Braga, Alexandre Sousa Motion Design and Compositing: Daniela Carvalho Additional Motion Design: Ricardo Nilsson Coloring and Texturing: Siddarth Sinha Sound Production: AIM Creative Studios Music Composing and Sound Design: André Aires Recording Studio: Claraboia Voice Over: Annie Einan