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PlentyMore® Manifesto by Plenty, a nominee on Motion Design Awards PlentyMore® Manifesto by Plenty, a nominee on Motion Design Awards

PlentyMore® Manifesto

Avatar of  on Motion Design AwardsAvatar of  on Motion Design Awards
Plenty
Buenos Aires, AR
Video of the day - July 3, 2021
concept: 7.77design: 8.35motion: 8.26sound: 7.42How the score is calculated
final score: 8.06details
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About this video

This is a very special project for us, it's about Plenty More, our new decentralized creative agency. We had to make clear why we were doing this initiative which implied generating a clear context but we didn't want to lose the fantasy that animation has always given us, so we worked hard on the script to meet our expectations. A big part of our team collaborated during all the production, which made everyone leave their mark and deepen their capabilities. We got into character design, this time being our own client, and the process was very enriching. Atypical profiles, bright colors, hypnotic transitions and unexpected textures were the guidelines for the whole piece.

About Plenty

Still image of PlentyMore® Manifesto by PlentyStill image of PlentyMore® Manifesto by Plenty
Still image of PlentyMore® Manifesto by PlentyStill image of PlentyMore® Manifesto by Plenty
Still image of PlentyMore® Manifesto by PlentyStill image of PlentyMore® Manifesto by Plenty
Still image of PlentyMore® Manifesto by PlentyStill image of PlentyMore® Manifesto by Plenty
Still image of PlentyMore® Manifesto by PlentyStill image of PlentyMore® Manifesto by Plenty

Credits

Directed by Plenty Creative Directors: Mariano Farias & Victoria Sanchez Script: Mariano Farias, Victoria Sanchez, Rodrigo Lema Executive producer: Pedro Reales Coordinator: Gladys Esquivel Art Direction: Victoria Kociman Character design: Vic
toria Kociman, Sergio Slepczuk Concepts: Vic
toria Kociman, Javier Eyherabide, Francisco Capuzzi, Mauro Bressan, Daniela Marello, Manuel Freixas, Daniel Rivas, Luis Lopez Motion animation Directors: Sergio Slepczuk & Hernan Estevez Animators: Mariano Farias, Hernan Estevez, 
Carol Erique, 
Pablo Pargament, Esteban Blazquez Characters animation Director
: Sergio Slepczuk Animators: Carol Erique, 
Jorge Marinucci Lithing & shading: Mariano Farias, 
Benjamin Jagusziecszko, Javier Eyherabide, Daniel Rivas Simulations: Victoria Kociman, 
Javier Eyherabide, 
Luis Lopez Lead CG: Benjamin Jagusziecszko Modelling: Benjamin Jagusziecszko, Nicolas 
Reyna, Pablo Grebe Riggin: Benjamin Jagusziecszko Lead & Compo: Max Lagraña, Sebastian Pellegrino Music: Jesus Mucci VO: Jonah Schwartz Exports & subs: Paula Pescio

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