About this video
We got approached by Hitimpulse, a collective of producers and songwriters, to produce an animated music video to launch their new song ‘Miss Fatty’ featuring Jazz Montell and Kanis. The story is about a three-round dance battle in a Jamaican beach bar between the singer and Miss Fatty, a fake character that embodies the song. The interface is inspired by the aesthetic of retro video games like Street Fighter. The four-piece collective wanted to make their first appearance as animated characters between the public who is watching the battle. Also, the Haitian singer Kanis makes a cameo appearance in the video.
About DRASIK STUDIO
Client: Sony Music and Hitimpulse Direction and Production: Drasik Studio Creative Director: Drasik Executive Producer: Monica Ferri Storyboard: Eric Closas Illustration: Paula Sánchez, Eric Closas and Marian Curto Cel Animation: Eric Closas, Marian Curto, Guillem Guarro and Sara Castaño Motion Graphics and Compositing: Robert Abecasis and Jaume Mestre Original Music: Hitimpulse