About this video
The Getty is a world-renowned space for rare art, perched atop the Santa Monica Mountains. They don’t have problems convincing adults to visit. Teens and tweens? That’s another story. To convince the kiddos to come in, the museum tapped us to create a series called “2-Minute Time Machine” to promote ancient art to an audience of middle-school-aged kids from diverse backgrounds. The museum Director and curation team were sticklers for detail, so we had to ensure every design, every coliseum, every artifact was historically accurate. Research was a critical part of this job. We had a dedicated team of two people who were responsible for vetting imagery and ensuring the team was using the right haircut for the Egyptians, the correct period of architecture for the Romans, and that the stylus we drew was representative of what was used in the specific time period we were showing. We created a series of three animations that visually explore the origins of beards, writing, and bread.
Client: Getty Museum Executive Creative Director: Hung Le Executive Producer: Ricardo Roberts Senior Producer: Alisha Hawkins Art Directors: Carlos Alegría, Andrea Gendusa Illustration: Carlos Alegría, Andrea Gendusa, Flor Tasso, Ally Schuman Design: Sianey Montes de Oca, Hung Le Animators: Carlos Alegría, Rocío Cognos, Hung Le, Andrea Gendusa, Alejandro Imondi, Deanna Reilly, Sianey Montes de Oca. Research: Elena Dreyer, Ally Schuman Sound Design: The Chicken