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BenBits - Plastic Free by PlusOne, a nominee on Motion Design Awards BenBits - Plastic Free by PlusOne, a nominee on Motion Design Awards

BenBits - Plastic Free

Avatar of  on Motion Design AwardsAvatar of  on Motion Design Awards
PlusOne
Amsterdam, NL
Video of the day - September 12, 2021
concept: 7.51design: 7.77motion: 7.79sound: 7.48How the score is calculated
final score: 7.67details
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About this video

Free, free… set them free. Did you realize most gum contains plastic? Neither did we until these little turtles skipped into our hearts. BenBits work on two fronts to minimize plastics ending up in our oceans. They developed a plant-based, vegan gum with plastic-free packaging; and part of their profits are donated to Plastic Soup Foundation. Great initiatives we think, so we jumped aboard to craft the launch campaign, which actually is… a hand-drawn musical

About PlusOne

Still image of BenBits - Plastic Free by PlusOneStill image of BenBits - Plastic Free by PlusOne
Still image of BenBits - Plastic Free by PlusOneStill image of BenBits - Plastic Free by PlusOne
Still image of BenBits - Plastic Free by PlusOneStill image of BenBits - Plastic Free by PlusOne

Credits

Agency: Up&Up Production: Artbox Direction: Manuel Ferrari (PlusOne) Design & Animation: PlusOne Music & Sounddesign: Ambassadors

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