About this video
Woodwork was invited to create the adidas Members Week campaign visuals. Members Week is an online festival full of athletes, artists, product drops, experiences, and rewards — for adidas' membership program Creators Club. The creative brief was both open and specific at the same time. The ask was to create a living and moving identity, inspired by the changing states of matter: solid to liquid to gas in an outer-worldly manner.
Client: adidas, Studio A Client Creative Producer: Cory Chonko Client Snr Manager Creative Production: Martin Granger` Client Creative Director: Nadege Decastro Client Art Director: Anna Rita Sousa Client Designer: Delia Mennell Client Copywriter: Tom Biddulph Directed and produced by: Woodwork Amsterdam Executive Creative Director: Marvin Koppejan Executive Producer: Nina Fabel Creative Director: Menno Fokma Art & Motion Director: Joe Lawrence Simulations: Quite Franckly, Juan Garcia Segura, Ernst Noort Animation & Compositing: Joe Lawrence, Menno Fokma, Ernst Noort 3D animation intern: Viktor Alexandersson 2D animation intern: Vivian Ramfjord Music: THNDR.studio