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adidas Members Week by Woodwork, a nominee on Motion Design Awards adidas Members Week by Woodwork, a nominee on Motion Design Awards

adidas Members Week

Avatar of  on Motion Design AwardsAvatar of  on Motion Design Awards
Woodwork
Amsterdam, NL
Video of the day - September 18, 2021
concept: 7.04design: 7.85motion: 7.74sound: 7.50How the score is calculated
final score: 7.54details
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About this video

Woodwork was invited to create the adidas Members Week campaign visuals. Members Week is an online festival full of athletes, artists, product drops, experiences, and rewards — for adidas' membership program Creators Club. The creative brief was both open and specific at the same time. The ask was to create a living and moving identity, inspired by the changing states of matter: solid to liquid to gas in an outer-worldly manner.

About Woodwork

Still image of adidas Members Week by WoodworkStill image of adidas Members Week by Woodwork
Still image of adidas Members Week by WoodworkStill image of adidas Members Week by Woodwork
Still image of adidas Members Week by WoodworkStill image of adidas Members Week by Woodwork
Still image of adidas Members Week by WoodworkStill image of adidas Members Week by Woodwork
Still image of adidas Members Week by WoodworkStill image of adidas Members Week by Woodwork

Credits

Client: adidas, Studio A Client Creative Producer: Cory Chonko Client Snr Manager Creative Production: Martin Granger` Client Creative Director: Nadege Decastro Client Art Director: Anna Rita Sousa Client Designer: Delia Mennell Client Copywriter: Tom Biddulph Directed and produced by: Woodwork Amsterdam Executive Creative Director: Marvin Koppejan Executive Producer: Nina Fabel Creative Director: Menno Fokma Art & Motion Director: Joe Lawrence Simulations: Quite Franckly, Juan Garcia Segura, Ernst Noort Animation & Compositing: Joe Lawrence, Menno Fokma, Ernst Noort 3D animation intern: Viktor Alexandersson 2D animation intern: Vivian Ramfjord Music: THNDR.studio

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