About this video
This is a animated promo we realized for Mnemonica, a unique viewing and sharing platform created for the world of cinema. This project have been devolped for a selected audience ariund the globe that works in the film industry. This means that the challenging part was to write and produce for people who are used to high standards so...no mistakes allowed here! We worked with their limited color palette, created a story that anyone in that field can understand, built the characters, and animated the whole video mixing traditional animations from Harmony with some 3D references and typical motion graphics tools and approaches. The first sequence took some time because of the camera movement and it’s entirely animated with traditional techniques – not a single AE keyframe. The most challenging part was after we created part of the opening sequence we found out the same exact animation and idea had already been done and published for a big company on the same subject! So we had to rebuild the whole sequence in time for the delivery.
About Racoon Studio
Production: Racoon Studio Executive Creative Director: Riccardo Galimberti Script: Stefano Goitre, Riccardo Galimberti Art Director: Pietro Polentes Character Designer: Rachele Santini Animator: Fabrizio Paludetto, Rachele Santini, Chiara Loiacono Compositing: Riccardo Galimberti Music/sound: Amplitudo