Submit your work
Checking...
back
WinnersLeaderboardNomineesJuryAbout MDA
Company profileSubmissionsAccount settingsBilling infoAmbassadorsQuick voting
Choose submission typeProject informationCheckout
Halography Opening Title Sequence by BALANCE, a nominee on Motion Design Awards Halography Opening Title Sequence by BALANCE, a nominee on Motion Design Awards

Halography Opening Title Sequence

Avatar of  on Motion Design AwardsAvatar of  on Motion Design Awards
BALANCE
SINGAPORE, SG
Video of the day nominee
concept: 6.37design: 6.75motion: 6.91sound: 6.99How the score is calculated
current score: 6.71details
4 months left
facebook
twitter
pinterest
reddit
mail
whatsapp

About this video

Halography Vietnam 2018 Opening Title - The Infinite Contrast - This project was started in the beginning of August 2018 and it took a total of 25 days to complete. With an all-out effort from the Vietnam team as well as our friends around the world, we hope to deliver real experiences to our audiences. Following this year's topic of Halography, “No Halo”, we hope to spread a message of authentic values to the creative community by collections of whole-hearted designs from participants and invaluable insights shared by the speakers. We decided to challenge the audience with abstract and contrastive elements. Although as one of the elementary aspects in design, the use of contrastive technique is usually easier said than done. Generally, contrast is created by the opposition of different colours and shapes, however contrast is so much more. It can also be the opposition of emotions, spaces, time, speed, actions...therefore we decided to take a step further. The first half of the video represents the main events of Halography 2018: - Halo-Race Competition 2018 - Halo-Ar Gallery - Halo Dot Exhibition 2018 - Halo Talk 2018 The faces show different levels of emotions from being quiet to speaking up bravely, which encourage expressions of inner wild feelings and creations of unique ideas. The next scene focuses on the contrast of speeds from fast to slow by demonstrating a race among modern robots. The following is a comparison between traditional and contemporary art by the way beautiful artworks are appreciated, either by naked eyes or through virtual glasses. The next highlighted scene is where we lead the audiences to Halo-Talk with the symbol of silence. To absorb more, we have to keep our eyes shut with a focused mind to filter enormous amount of floating information which is represented by the flying dots. The second half of this video is dedicated to the contribution of our consultants, broadcasting teams and sponsors. Once again, the contrast is being built up by the movements of space and time, just like the peace of nature before the storm arrives or the cooling ocean against the hot dry desert. ​ The maze then kicks in to spark curiosity, like secrets waiting to be discovered. So, who will be the first and last to do so? As this event was hosted in Vietnam, the opening title is not completed without some touches to represent the country itself. For people who have grown up in Hanoi, electricity poles are emotionally attached as they don’t only play the role of transmitting electricity, internet connection, and phone signal, but also being part of the childhood memories. A legendary symbol of Hanoi is the flying dragon which appeared in the dream of Ly Cong Uan, the king who chose Hanoi as Vietnam’s capital. The furious dragon symbol has been imprinted in Vietnamese culture since then. The use of electricity pole and flying dragon closes the video by showing the contrast between reality and fantasy. The application of contrast in design has always been easy yet challenging at the same time. It is easy to touch the surface but challenging on sending the hidden messages behind.

About BALANCE

websitefacebookinstagrambehance
Still image of Halography Opening Title Sequence by BALANCEStill image of Halography Opening Title Sequence by BALANCE
Still image of Halography Opening Title Sequence by BALANCEStill image of Halography Opening Title Sequence by BALANCE
Still image of Halography Opening Title Sequence by BALANCEStill image of Halography Opening Title Sequence by BALANCE
Still image of Halography Opening Title Sequence by BALANCEStill image of Halography Opening Title Sequence by BALANCE
Still image of Halography Opening Title Sequence by BALANCEStill image of Halography Opening Title Sequence by BALANCE

Credits

Client: Vietnam Halography ​​​ Vietnam Team: Rio Agency ​​​​Creative Director: Tung Juno Marketing Executives: Ngo Thao Ly, Do Tuan Anh Singapore Team: ​​​​Creative Director: HaiHa Dang Motion Designer: An Dinh 3D Artist: Bryan Han Italy Team: Sound Designer: Andrea Damiano Special thanks: Nguyen Thai Thuan, Martin Reiher, Martin Doan, Ha Nhat Minh, Benjamin Ang, Alan Tu Nguyen

Loading