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FSC Canada "Stand for Forests" by Good Form Studio, a nominee on Motion Design Awards FSC Canada "Stand for Forests" by Good Form Studio, a nominee on Motion Design Awards

FSC Canada "Stand for Forests"

Avatar of  on Motion Design AwardsAvatar of  on Motion Design Awards
Good Form Studio
Toronto, CA
Video of the day nominee
concept: 7.30design: 7.55motion: 7.54sound: 7.06How the score is calculated
current score: 7.42details
6 days left
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About this video

The Forest Stewardship Council (FSC) is a non-profit organization that promotes responsible management of the world’s forests. When they asked us to help them explain why choosing their products is so important, we knew we wanted to pull out all of the stops to really make their message sing. Starting, as you do, from the ground up—with the roots, we developed a script that really amplifies the forest’s voice (think of it as an arboreal chorus) in tandem with choreography that does justice to the epic scope of the natural world, while keeping everything grounded in the FSC message. A huge little world. We loved diving into the symbolism behind some of the most recognizable forest iconography, letting our 3D skills grow out of a strong conceptual framework. Design & Animation: Good Form Studio Script by: Nick Blagrave Voice Over: William Prince Music Composer & Sound Design: Jeff Moberg Client: Daisley PR & FSC Canada

About Good Form Studio

Still image of FSC Canada "Stand for Forests" by Good Form StudioStill image of FSC Canada "Stand for Forests" by Good Form Studio
Still image of FSC Canada "Stand for Forests" by Good Form StudioStill image of FSC Canada "Stand for Forests" by Good Form Studio
Still image of FSC Canada "Stand for Forests" by Good Form StudioStill image of FSC Canada "Stand for Forests" by Good Form Studio
Still image of FSC Canada "Stand for Forests" by Good Form StudioStill image of FSC Canada "Stand for Forests" by Good Form Studio
Still image of FSC Canada "Stand for Forests" by Good Form StudioStill image of FSC Canada "Stand for Forests" by Good Form Studio

Credits

Creative Direction/ Design & Animation: Good Form Studio Script by: Nick Blagrave Music Composition & Audio: Jeff Moberg Voice Over: William Prince PR/ Agency: Allison Daisley / Daisley PR Client: FSC Canada

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