About this video
RISE was made right after Volvo V60 reveal as a continuing personal development. And since there is no client, except my expectations, this project has a symbolic meaning that was constantly in my mind while doing it. The underlying message of this film is getting out of your comfort zone even if you are forced to do it. Seeing challenges under a new perspective and start moving with the help of others. And finally finding peers in a similar journey, all looking to improve and rise. Explanation: "RISE" is about getting out of your comfort zone even if you are forced to do it. (00:03 - The cylinders symbolize us, humans, getting forced out of the comfort zone). Seeing challenges under a new perspective (00:07 - spheres, symbolizing thoughts, , moving more when we - "cylinders" - are "out") To start moving with the help of others (00:08 we get help from the cables, symbolizing the help from other people). You then find peers in the same journey with similar struggles - to improve and rise. (00:015 camera trick finding other cylinders) There is little compositing on it (curves, denoiser) and all the glow/shinning is from Redshift bloom post effects.
About Germano Mombach
Visuals: Germano Mombach Sound: Thiago Gauterio