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BMW Concept i4 - social stings by Aixsponza, a nominee on Motion Design Awards BMW Concept i4 - social stings by Aixsponza, a nominee on Motion Design Awards

BMW Concept i4 - social stings

Avatar of  on Motion Design AwardsAvatar of  on Motion Design Awards
Aixsponza
munich, DE
Video of the day - June 12, 2020
concept: 8.28design: 8.45motion: 8.50sound: 7.79How the score is calculated
final score: 8.35details
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About this video

as all motorshows have been cancelled it became more impartant this season to focus on online media if you wanted to release a new car or concept car to the world. we created some fresh looping social animations for the release of the bmw concept i4. the aim was to create something that is a long way from your typical car commercial. we wanted to reach the younger, modern audience that typically browses throug instagram, twitter and the like. on top of creating visually interesting animations we also tried to bring one of the ideas that the concept i4 represents into the game. for example it is a concept car but one that is really close to a production vehicle. so we symbolized the mass production of a car in a playfull bakery scene.

About Aixsponza

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Still image of BMW Concept i4 - social stings by AixsponzaStill image of BMW Concept i4 - social stings by Aixsponza
Still image of BMW Concept i4 - social stings by AixsponzaStill image of BMW Concept i4 - social stings by Aixsponza
Still image of BMW Concept i4 - social stings by AixsponzaStill image of BMW Concept i4 - social stings by Aixsponza
Still image of BMW Concept i4 - social stings by AixsponzaStill image of BMW Concept i4 - social stings by Aixsponza
Still image of BMW Concept i4 - social stings by AixsponzaStill image of BMW Concept i4 - social stings by Aixsponza

Credits

Client: BMW Group Head of Design Identity BMW Group: Fabio Olivotti Creative Direction: Uta Bodenstein Project Lead: Florian Ströhlein 3D Studio: Aixsponza [email protected]: Christian Tyroller Producer: Julian Fischer Artists: Christian Scheck, Matthias Zabiegly Fluid Sim: Hannes Gerl, Mars Dolschon, Moritz Krampl Music / SFX: Michael Fakesch, designingsounds

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