About this video
as all motorshows have been cancelled it became more impartant this season to focus on online media if you wanted to release a new car or concept car to the world. we created some fresh looping social animations for the release of the bmw concept i4. the aim was to create something that is a long way from your typical car commercial. we wanted to reach the younger, modern audience that typically browses throug instagram, twitter and the like. on top of creating visually interesting animations we also tried to bring one of the ideas that the concept i4 represents into the game. for example it is a concept car but one that is really close to a production vehicle. so we symbolized the mass production of a car in a playfull bakery scene.
Client: BMW Group Head of Design Identity BMW Group: Fabio Olivotti Creative Direction: Uta Bodenstein Project Lead: Florian Ströhlein 3D Studio: Aixsponza CD@aix: Christian Tyroller Producer: Julian Fischer Artists: Christian Scheck, Matthias Zabiegly Fluid Sim: Hannes Gerl, Mars Dolschon, Moritz Krampl Music / SFX: Michael Fakesch, designingsounds