About this video
Marvin is a behavioural health platform that provides customised mental health care for different professional identities. Marvin partners with hospitals like UCSF, Harvard Psychiatry, and UCLA to provide care for their employees and staff over telemedicine. Clim–Studio ideated and developed Marvin's corporate character to help them stand out from their competitors. A huggable humanoid creature that will live across all their platforms and products. "Marvin strikes the right balance between being serious and fun, feeling novel yet approachable." Once Marvin's character was created we produced a series of 4 looping animations and 5 static images. Welcoming users to the platforms, congratulating them when terminating a task, acknowledging their evolution... those were some of the messages we needed to convey with our static and animated visual metaphors. Simple props, cosy materials and a gradient-based color approach. Those graphic, bold and semi-abstracted sets helped us creating a bespoke visual universe tight to their brand. Creating Marvin's ambassador was both a fun and complex process. We sketched and ideated different types of creatures. Ones more abstract than others, we covered first a wide spectrum of possibilities. Marvin needed to feel approachable, a good listener, a helper but also a go-getter, uplifting and charming.
About CLIM STUDIO
DIRECTED & PRODUCED BY – Clim CREATIVE DIRECTOR – Clim 2D CHARACTER DEV – Jonas Mosesson + Shut Up Claudia + Clim CHARACTER MODELLING – Sebastian Pfeiffer + Albert Carruesco CHARACTER RIG – Sebastian Pfeiffer 3D LOOK DEV – Joao Lucas + Edgar Ferrer 3D CHARACTER ANIMATION – Russell Etheridge 3D CHARACTER POSING STATIC IMAGES – Jessica Herrera SECONDARY 3D CHARACTER ANIMATION – Jessica Herrera 3D SET DESIGN – Edgar Ferrer + Joao Lucas + Clim SOUND – QB Sound