About this video
Loop is a space to plan, think, and co-create. For the announcement of this brand new app, NotReal and Microsoft product and marketing teams created this video in collaboration. We jumped right in looking for ways to emphasize Loop's collaborative nature and illustrate the many innovative ways in which people can use Loop with one another. The challenge: Captivating Gen Z. The youngest and most ethnically-diverse generation in history. This group is considered to be the most energetic and skilled, so we needed to reflect it in the visuals. Our approach: To get visually engaging with varied levels and depths in the frames. Looking for a fresh, young, bold, ever-flowing, diverse, vibrant and versatile tone of voice. Gradients, sleek colors and curvy lines are mixed with clean environments. The images throughout the video are energetic and sensual. We are inside a work in progress, changing and evolving. Alive.
Credits: Directed by NotReal Creative Direction: Valeria Moreiro, Milton Gonzalez Executive Production: Roberto Connolly Art Direction: Valeria Moreiro Animation Direction: Milton Gonzalez Line Producer: Lucila Mansur Storyboard Artist: Joana Cabrera, Martin Orza 3D Design: Flor Tasso, Linus Zoll, Jose Llano, Vitor Teixeira, Philip Lueck Modeling: Juan Miyagi 2D Design: Martin Orza, Manuela Caceres, Lu Borzi 3D Animation: Sergio Fuego, Oscar Pettersson, Macarena Mosquera, Phong Luong, Francisco Castro, Milton Gonzalez 2D Animation: Martin Muerza, Joana Cabreara. Rendering: Sergio Fuego, Milton Gonzalez Composition & Color Grading: Hernan Lindenbaum, Roberto Connolly, Milton Gonzalez Sound Design: Zelig Client: Microsoft Microsoft Team: Nando Costa, Nico Nuzzaci